Hello all! This is my blog where I'll be posting all about newborn photography training, interviews with delegates and all sort of other interesting snippets!


Newborn Photography – The New Normal

I’ve titled this post Newborn Photography – The New Normal because newborn photographers will need to change the way they have always worked. The new normal now includes social distancing. And of course, as newborn photographers this is difficult because the very nature of our work means we are in close contact with newborn babies. We wrap them, we soothe them, we pose them. Many newborn photographers carry out a lot of “beanbag” work which is where the baby is posed in positions on a beanbag. This necessitates close contact. Some of these poses can take a while to achieve perfection, particularly if baby is not in the deepest of sleeps.

So what is the new normal? What should newborn photographers be considering? How should they be working? How can they ensure their tiniest client’s safety – and the safety of the parents? Everybody who knows me knows that safety during newborn photography sessions is my main value. It always has been and it always will be. Never more so than now.

I have obviously kept up to date with all government guidelines and I have also been listening to the scientific officers. We know that photography studios have been given the go ahead to open on 15th June and that social distancing will need to be observed. However, I will be taking all of my sessions (excluding newborn) outside. I will not be photographing newborns on 15th June, and I do not anticipate doing so before July – and certainly not before hairdressers have been given the go-ahead to open. The uniquely close environment in which we work with babies means that as with hairdressers, you cannot maintain a 2 metre distance from the babies.

One of the most important points about Covid-19 is that many are asymptomatic – and therefore they do not *know* if they have the virus. They can therefore pass it on without knowing. Touching baby as little as possible is important. With that in mind this is how my newborn photography sessions will look for the foreseeable future until we have a vaccine or the virus incredibly disappears: These guidelines will come in from when hairdressers start working again and I will be keeping a close eye on what hairdressers are doing before I open up to photographing newborns. Here is how a newborn session is likely to run:

  • My newborn sessions will be limited to 1 hour to minimise the amount of time baby and parents are inside.
  • Parents will be sent a health questionnaire to complete the day before the session
  • I will not conduct any sessions if I show any indicators for coronavirus (or indeed feel in the slightest bit unwell). Newborn photographers should never ever photograph if they are unwell anyway!
  • The outside door and windows of my studio will be open to allow ventilation.
  • The room will not be heated (no need in Summer in my studio in any event)
  • The studio is disinfected with a bleach solution or disinfectant before each session.
  • Any props (I use minimal props in any event) will be disinfected before each session using a bleach solution or disinfectant.
  • Parents are asked to bring their own refreshments.
  • I will be wearing a mask
  • “Prop” shots are kept to a minimum and where used the prop will have been disinfected with bleach before each session. Props used will be my props only.
  • Client’s own props are not permitted.
  • Maximum of one session per week to allow proper cleaning between each session.
  • I will not be touching baby’s hands or face.
  • I will not be photographing babies naked at this point – babies will be wrapped.
  • Baby will be placed and photographed on their back to minimise excessive touching. I can achieve beautiful shots – you don’t need a huge variety of poses.
  • Even if parents indicate they are not infected and have not been in touch with anybody who has been infected I will not loosen the above policies. This is because the point is – the virus can be asymptomatic.
  • I will not be using items which cannot be properly washed. Where I use wool, that will be disposed of and not re-used.
  • Toilet facilities will be unavailable.
  • Whereas clients usually come to me to choose their images, these appointments will now be given via Zoom – sharing my screen so they may pick what they choose.

It is vital that newborn photographers do not rush back into photographing newborns before they are completely ready and certainly not while the infection rate remains high.

There is not enough detail in the numbers to be able to know what the numbers of Covid 19 are like in the immediate locality and in my area, I am closed to Bristol, North Somerset, and Bath and NE Somerset and also my clients come from further afield in any event.

With regard to liability releases – it is my legal understanding that you cannot sue somebody for contracting an infectious disease *unless* you have been negligence – and in any event it is against the law to exclude liability for personal injury or death as a result of negligence.

I hope you all find the above useful. We can return to newborn photography *when we consider it safe enough* and I would really hope that all newborn photographers work together so that we are all “singing from the same hymn sheet”. We all want to return to doing what we love, but the overriding principal must *always* be – safety first.

And because blog posts can be dull without imagery – here’s a little sweetie all wrapped up.

If you are looking for remote mentoring from me (which can be from my studio to your studio) then please take a look at what I offer by clicking here.

Melanie is an extremely talented newborn photographer and trainer who has been at the forefront of newborn imagery for many years. She is an advocate for the safest practices in newborn photography. I am extremely grateful to have met Melanie and had the opportunity to train with her on more than one occasion

Georgia Lemon

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Newborn photography and staying positive

This post is all about newborn photography and staying positive. I teach many newborn photographers both in the UK and throughout the world. If you are a newborn photographer then you will not be photographing newborns at the moment, given the worldwide pandemic. I made the decision to temporarily close the studio. This was before the UK went on lockdown. Those that know me know that safety is my overriding principle in my studio and that includes any risk of infectious disease.

It’s easy as a photographer to sit and think “yikes – no work”. But actually you do have work! You have time now to do all the things for your business that you never had time to do before!

Staying positive can often require a mindset flip. I list some examples below.

  • instead of thinking “I have no work”, think “I do have work. I may not be shooting at the moment, but I can still be working on the backend of my business”
  • instead of thinking “I’m stuck inside and can’t go anywhere, think “I am in the best possible place and staying safe”
  • instead of thinking “I don’t know when this will end, everything is so uncertain”, think “things are uncertain but I can’t control that. What I can control is staying safe and listening to government advice to remain safe. This will pass.”

Take pleasure in the little things. I love to bake, so I will take time out of my day to bake a cake, or make some bread rolls. The simple things such as sunshine, the smell of fresh coffee, the new spring blooms can bring happiness if you stop for a while and just remain in the moment.

Be proactive. Now is the time to do a photography healthcheck on your business. Check your subscriptions – are you paying out for something you no longer use and don’t need? Look for offers – Adobe offers two months free when you go to cancel your membership. Light Blue Software are offering a 50% reduction on their subscriptions for those who need it, for three months.

HMRC are offering to pay self employed people 80% of their average net monthly earnings. This will be based over the past three years up to £2,500 per month for three months. This is available to those who earn no more than £50,000 per year net. HMRC will pay this directly into your bank account in one lump sum.

I run a Facebook group called Melanie East – The Art of the Newborn – if you are a newborn photographer and you would like to join then come on over. It’s a very friendly supportive group.

If you are interested in having me teach you newborn photography (art and/or business) at a later date, when all is calmer, or you would like some online remote mentoring then do get in touch by clicking here. Details on both can be found by clicking here. If you are a mama to be and you have landed on this blog post then you may like my other site – please click here for that.

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Coronavirus and Newborns

Coronavirus and Newborns. What an uncertain time and what a situation we are all in as photographers. Before the government put us in the UK on partial lockdown I had already made a decision to temporarily stop photographing newborns, older babies and children until the world is calmer. Those who know me know that safety is a huge value of mine. I never take any risks with newborn babies. I’m certainly not going to take a risk with an infectious disease. And particularly one when you can be asymptomatic and still contagious.

There are bookings in the diary for teaching newborn photographers. I made the decision to postpone those for the same reason. Coronavirus and newborns? Nope. I also of course have a duty of care to my photographer delegates and would never put them in a situation where they may catch an infectious disease. I am lucky in that every single newborn photographer I have booked in understands and respects my decision. And that is because they *also* take the safety of babies very seriously.

There is one common theme I have noticed about the photographers I teach. They are as passionate about newborn safety as I am. They want to learn how to photograph safely and to understand everything there is about a newborn baby. I love that. I received this from a newborn photographer I had to postpone because of the Coronavirus:

Thank you for getting in touch. I think your decision to postpone our training is very sensible and it reinforced to me one of the reasons why I chose you in the first place. You always put safety first before everything. Thank you for looking out for me and for the little babies…”

What a lovely note!

When people know your values, and they share the same values, they are naturally drawn to you. I am offering remote 1:1 mentoring for those who would like to learn with me. This isn’t a new thing – it’s been up and running for a good few months now. It’s something I offer for those who have either already been taught in person and wish to continue learning, or for those who live in another country, or for those who don’t need the “in person” training but would like to progress in terms of business or art (or both). Programs are tailor made. Do get in touch by clicking here if this is something which interests you. To read more about remote mentoring then please click here.

If you are a newborn photographer and you would like to join my Facebook group then please come along and join – available to photographers who do not live within a 50 mile radius of Bristol, UK. Click here to request to join and please answer the questions so that I may approve you!

New to Newborn Photography

It is my pleasure to feature my interview with Daniel Vaiman. I met Daniel when he came to me from Switzerland for a two day 1:1 masterclass. He was a delight to teach and is new to newborn photography. Daniel is a professional landscape photographer, musician, and teacher of music. He also runs landscape photography workshops. New to the field of newborn photography Daniel talks about his journey into the world of photography, and why he has chosen newborn photography.

New to newborn photography

Daniel, thank you so much for being here. Are you able to please tell our readers a little bit about yourself?

Photography has “followed” me and interested me very much since we moved to Israel. I was almost 11 at the time. A friend of my parents gave me a very simple camera for my birthday. Of course I had no idea about any of the technical aspects of the camera but every year in Israel the whole class would go on a road trip. Always I took this camera with me. Also on other occasions I’d just take the camera and start clicking :). Much later on, the camera was changed for the mobile phone, then another phone. (Who remembers the Sony Cybershot? 🙂 ).

Then 10 years ago a simple DSLR and all the way up to 2 Mirrorless that I’m using now. Basically it was always more than just a hobby, but I could never afford a camera before. I am also a musician and music teacher and the music/piano was taking up all the “free” time from studies and later on from work. 6 years ago I succeeded in “breaking off” just doing piano and decided to seriously pursue photography. I started with Astro photography as the night sky has fascinated me since I can remember. Then I went on to Landscape photography as well and finally arrived at Newborn Photography.

What made you decide to specialise in newborn photography?

Well, when my girlfriend was pregnant, I started seeing more and more newborn photos. If you have an interest in reading up on information about Newborns, you are going to find newborn photos whether you actually want it or not! Funnily enough, I suddenly find myself not only reading up information about newborns (sleeping patterns, feeding patterns etc etc etc) but I was actually looking at newborn photos. Then I started researching more and more, watching some videos and newborn photography courses online.

Everyone always told me: find your niche, find your niche… well… I found my niche! Or better said my other niche. I decided to have 2 Niches: My first is that I run photography workshops in Iceland where I teach people Astrophotography and Landscape photography. My second niche is newborn photography and to have a newborn photography studio in the city where I live. 

As soon as I was clear about that, my girlfriend told me that I must look for a mentor to really teach me and to give me information about how it works. It’s not the same as to find a nice mountain in Iceland, fiddle with composition for 2 hours and get your sunset right. It is much more than that! Well, my girlfriend, she was right :). So then I started looking online. I was actually looking specifically in the UK as I’ve spent 6 years living there for my music studies. I went through many different websites until I came to Melanie’s website. Needless to say, this is the place to learn everything you need and want to learn about Newborn Photography! 

I believe newborn photography is a type of business which can be more stable than landscape photography. There are always people having babies. You can discover a country but it is always the same landscape somewhere. The newborn moments will never come back – and the babies will never look the same in a week, two weeks, three weeks etc. For the children to be able to look back on what they looked like – and also for the parents – the feeling that creates is what made me want to specialise. I also love the challenge.

Why did you choose Melanie to train you in the art, business and safety of newborn photography?

Looking through different websites, Melanie’s was the one that “spoke” to me most.  I was also very happy to see that there are no potato sack pose or hands holding the chin pose which so many photographers advertise on their main page. The tailored made tuition is worth investing in and Melanie’s explanation of what is going to be taught was both very clear and accommodating.

What did you learn from Melanie

I’ve learned a lot about the correct lighting, posing and the workflow in the studio. I also learned a lot about newborn post processing. Also, not to doubt yourself from the business side is something that I found invaluable ☺. As someone that comes from Landscape photography, patience is never a problem but the safety aspect of working with newborns is of utmost importance. This was extremely useful for me

How did you find Melanie’s teaching style? 

Extremely attentive to detail and always giving you the best knowledge possible. Melanie was calm and very productive at the same time. Being a teacher myself patience and dialogue are in fact the key points to teaching. Both were very present in Melanie’s style.

How do you feel you have grown in your knowledge and art?

I feel that what I’ve learned in person with Melanie is not something you can learn by yourself from YouTube or other online classes. While there is a lot of useful information out there, nothing can replace an in person tuition! The art of photographing and post processing of Melanie is very unique which was also part of what has caught my attention!

What would you tell others about Melanie East?

Being a teacher myself in the field of Music I can honestly say that Melanie has conquered and mastered both, being an amazing photographer and artist and just as amazing educator/tutor.

Each person learns at a different pace and is at a different stage in his/her art. It is not easy to accommodate yourself as a professional towards all these variables and this requires a lot of patience, talent and ability to explain. Melanie adapts her knowledge to accommodate your needs and pace of learning. She is attentive, patient, professional and very clear. You don’t feel rushed through. You observe, shoot, learn and ask any question you might have and she will answer them until you know you have your answer and you understood it fully.

If you haven’t yet attended any classes of Melanie (in group or 1:1), do it now! 

1:1 will give you a lot to start developing your own style and ideas.

Thank you so much Daniel. It was lovely to meet you and to keep in touch and I can’t wait to see what you produce. In the meantime, do have a look at Daniel’s beautiful landscape photography by clicking here.

To find out more about learning with me, whether via in person 1:1, workshop or remotely, then please take a look here:

Training leads to success

Training leads to success

Training leads to success for newborn photographer Natalie Moss

It is known that training leads to success. This is something I tell newborn photographers all the time, because it’s true. Investing in training increases confidence once you implement what you have been taught. It increases ability and it should also increase profit. I teach many photographers who have gone on to win awards and/or qualify with leading photography associations. I love to teach but I absolutely really love seeing my photographer delegates succeed. I love to see them flourish and create their own style. Therefore, I am delighted to interview newborn photographer Natalie Moss on her award of Newborn Photographer of the Year 2019 from the Societies of Photographers.

Many congratulations Natalie on winning Newborn Photographer of the Year 2020 at The Societies of Photographers Awards.   What made you decide to become a newborn photographer?

Thanks so much.  I am absolutely delighted.  I’ve always loved photography, particularly shooting portraits and it was actually a friend that first suggested newborn photography to me.  After meeting you at a conference, he rang me that night and said that he thought I would love the idea of newborn work. I attended your training and immediately fell in love with newborn photography.  Not only do I love babies, but, I love to capture this special time.  The birth of a baby is magical and I feel lucky to photograph the love, journey and story of a new family.  

What was your previous career and how long have you been a newborn photographer? 

Although part of my degree was in Photography and I always dreamt of being a photographer. When I left university I actually ended up in Event Marketing and in 2006 I left the corporate world when I had my second child. Initially I began working in nursery photography but started newborn photography in 2014 when I undertook my first training course with you.  

What is it that appeals to you most about newborn photography and what made you decide to specialise in that particular genre? 

I love capturing the love, journey and story of a new family.  Working with newborns is very special (especially all the cuddles I get), and I like the emotion of this work – delicate, soft and pure.   

What made you decide to choose that particular image to enter?

I loved the simplicity of the shot and the way it captured the feeling of family unity.  Nothing distracts from the newborn and it’s all about them. The way the little one is smiling and holding his mother’s hand encapsulates the feeling of the love of a new family. Every time I look at this image it makes me smile, so I was hoping it would have the same effect for others viewing this image.  

It definitely does. It’s really delightful and is beautiful in every way.  The lighting, sympathetic editing, expression, emotive element and composition is super.   I particularly love the unfussy element to it – with attention drawn to exactly where it should be – the baby.     Tell our readers about your style of newborn photography.

I try to have a very simple, timeless and natural style.  Muted colours if any, and props that do not distract from the focus of the baby.  Over the years my style has naturally developed and something that has always been key for me is to create images with a timeless feel.  Ones you can look over in years to come and they will still look just as beautiful. 

Your favourite lens?

The Canon 24-70. f2.8

I have trained you a couple of times over the years in the art of newborn photography – can you tell our readers why you feel professional development is important? 

I really do believe you can never stop learning new things.  It is important to me to never get complacent – I want to push myself to always improve my work, be creative and learn new things.  My work has changed and improved so much since I began my journey and this is through training and hard work.  Good training is vital.  

To clarify for those who may not realise, this image is shot on a beanbag for safety.   This shows that you can create the most beautiful artistic images without compromising baby safety.  What is your safety message to newborn photographers?

Yes, this shot is done on a beanbag for safety.  Safety is paramount in newborn photography and should always be the number one priority when photographing babies.  No newborn should ever be put at risk for an image. With the ever growing popularity in newborn photography and the rise in number of newborn photographers, it is key to have the correct and appropriate training.

What would you say to newborn photographers who are just starting out? 

Make sure you invest in good quality training! And never give up on your dream!

Natalie – you absolutely deserved to win and it has been super to watch your journey. Many congratulations again. Here is Natalie’s absolutely beautiful image. Be sure to check out her work by clicking here

Melanie East Newborn photography training

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Melanie East is a specialist newborn photography trainer and newborn safety expert. Her belief is that newborn safety should come before any shot, and that taking risks with newborn babies is unnecessary. Melanie is a published author on the subject of newborn photography and teaches newborn photographers throughout the world.


T. 07590 813858


E. melanie@theartofthenewborn.co.uk